M a r k D i l l e y

Marc Canter is on stage to announce the launch of StructuredBlogging.org, a non-profit initiative supporting the development and deployment of micro-formats in blog posts. The idea is pretty simple (but the implementation across all industry players is far from easy): as opposed to publishing a review of say, a movie, in a text format, a micro-format defines a number of fields that can be entered related to the movie: title, producer, director, actors, etc. Having information available in XML will make it much easier to intelligently extract elements of data to search, aggregate and syndicate. Specific plugins have been developed for WordPress and MovableType to make it easy to publish these formats through a blog. There are a couple of examples on the StructuredBlogging blog.